A compelling "About" message helps families understand what makes your childcare program special. This guide will help you create an engaging profile that connects with parents and showcases your care environment.
Before You Start
Character limit: 2,000
Plain text only (no special formatting or HTML)
You'll need either:
Access to your claimed provider profile
Contact information for your local Resource & Referral agency
Writing Your Message
Key Elements to Include
Your program's philosophy and approach to childcare
Your experience and qualifications
What makes your care environment unique
Daily activities and learning opportunities
Your commitment to child development and family partnerships
Writing Tips
Write in a warm, welcoming tone that helps parents envision their child in your care. Focus on:
Using positive, descriptive language (nurturing, engaging, creative)
Highlighting specific activities and learning opportunities
Explaining how you support child development
Describing your care environment
Sharing your approach to family communication
Sample message
Welcome to Sunnytime Family Childcare! We create a nurturing environment where children explore, learn, and grow through play. Our program combines creative activities like art and music with early learning in science, Spanish, and sign language. We believe in developing the whole child – supporting their social, emotional, and educational growth while building strong partnerships with families. In our home-based setting, each child receives individual attention and care tailored to their unique needs.
How to Update Your Message
If You've Claimed Your Profile
Log into your provider account
Click "Update your profile"
Scroll to "About My Program"
Enter your message
Click "Submit Changes"
If You Haven't Claimed Your Profile
Contact your local Resource & Referral agency
Ask to speak with a resource and referral specialist
Request help updating your "About" section
Need Help?
Contact your local Resource & Referral specialist for assistance with writing or updating your profile.