Key Benefits of an Optimized Profile
Increased Visibility: Help families find your program more easily when searching for care
Better First Impressions: Showcase your program's unique features and professionalism
More Qualified Leads: Attract families that are the best match for your services
Essential Profile Elements
1. Keep Your Vacancy Status Current
Vacancies are often the first thing families look for when searching for care.
Update at least every 60 days
Only programs with current vacancy information appear in filtered searches
More likely to appear in search results
2. Showcase Your Services
Stand out by highlighting your unique offerings:
Hours of Operation
Nontraditional hours (evening, overnight, weekend)
Before and after school care
Extended or flexible schedules
Special Programs
Language immersion
Transportation services
Special needs support
Educational philosophies
3. Tell Your Story
Create an engaging profile that builds trust with families:
Professional Photos
Share your care environment
Showcase activities and spaces
About Message
Highlight your experience and approach
Share what makes your program unique
Quality Markers
Highlight Your Credentials
Accreditations
Quality improvement participation
Special certifications
Professional development
Current Initiatives
Child Care Initiative Project (CCIP)
Quality Rating and Improvement System (QRIS)
Early Head Start (EHS)
Family Child Care Home Education Network (FCCHEN)
Need Support?
Contact your local Resource & Referral Agency for:
Profile optimization
Professional development
Marketing guidance
Additional resources
💡 Pro Tip: Review and update your profile monthly to keep information current and attractive to families.