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Boost Your Visibility on MyChildCarePlan.org: A Provider's Guide
Boost Your Visibility on MyChildCarePlan.org: A Provider's Guide

Learn how to make your child care program more visible to families searching on MyChildCarePlan.org.

Updated over a week ago

Key Benefits of an Optimized Profile

  • Increased Visibility: Help families find your program more easily when searching for care

  • Better First Impressions: Showcase your program's unique features and professionalism

  • More Qualified Leads: Attract families that are the best match for your services

Essential Profile Elements

1. Keep Your Vacancy Status Current

Vacancies are often the first thing families look for when searching for care.

  • Update at least every 60 days

  • Only programs with current vacancy information appear in filtered searches

  • More likely to appear in search results

2. Showcase Your Services

Stand out by highlighting your unique offerings:

Hours of Operation

  • Nontraditional hours (evening, overnight, weekend)

  • Before and after school care

  • Extended or flexible schedules

Special Programs

  • Language immersion

  • Transportation services

  • Special needs support

  • Educational philosophies

3. Tell Your Story

Create an engaging profile that builds trust with families:

Professional Photos

About Message

Quality Markers

Highlight Your Credentials

  • Accreditations

  • Quality improvement participation

  • Special certifications

  • Professional development

Current Initiatives

  • Child Care Initiative Project (CCIP)

  • Quality Rating and Improvement System (QRIS)

  • Early Head Start (EHS)

  • Family Child Care Home Education Network (FCCHEN)

Need Support?

  • Profile optimization

  • Professional development

  • Marketing guidance

  • Additional resources

💡 Pro Tip: Review and update your profile monthly to keep information current and attractive to families.

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